The Academy concept

Studying at WAM: free, flexible, independent

New Studies - New Work. That is the motto of WAM. The creative media academy specialises in training young people for jobs in the creative industry. As part of the German educational landscape for over 60 years, it has been successfully qualifying young people for various professions in the creative world.

And it does so with an innovative live online study concept. After all, the world of work has changed dramatically in recent years. Remote work, i.e. working digitally from any location, is no longer a fashionable term, but has become an everyday reality for many - almost every company in Germany now employs remote workers. Digitalisation has made this shift possible. And because the world of work is becoming increasingly remote, we also need new study formats that are geared towards the constantly evolving world. As a private educational institution, WAM has the opportunity to respond to these new challenges. And so WAM is promoting the next generation of talent for the creative industries with 'New Studies'.

Career preparation at the wam

WAM optimally prepares its students for their career entry and places great emphasis on practice-orientated work during their studies. After all, practical skills and knowledge are the key to preparing graduates for their dream jobs.

The innovative study concept with digital live lectures and practical teaching formats gives students the opportunity to prepare individually for their professional future. At WAM, they learn a broad and varied repertoire of important skills and expertise. In addition to theoretical know-how and practical skills, they also learn useful soft skills to optimally position themselves in the professional world.

In this way, the WAM serves as a link between the ideas created at home and the realisation of these ideas in the real world.

Self-realisation by your own rules

No matter who you are, where you come from and where you want to go - at WAM you have the chance to develop as an individual while always remaining yourself. Try yourself out, be brave, be creative and create the space for your personal realisation. At the WAM, diversity, respectful and understanding interaction, a strong feedback culture and working on an equal footing are all very important. This means that WAM students are not just a student number, but an important part of the community.

your advantages at Wam

New studies

Interactive live online lessons
Learning in small groups
Lecturers from the field
Individual support from lecturers
Wide and varied range of products

New friends

Support from your WAM community
A family atmosphere
Personal tutorial
Group work
Alumni network

New chances

Pure practice
Cool and real customer projects
Working with job-specific software
Preparation for your dream job

New freedom

Building a portfolio with your strengths
Space to realise your potential
Be yourself and reinvent yourself
No matter where you are - always up to date

You learn differently at wam

The degree programme at WAM systematically combines creative content with a business background and technical expertise with a deep understanding of creative processes. The programme unites the academic approach and transfer of theoretical knowledge with the concrete application of the acquired know-how in exciting practical media projects. Some of these take place with real clients and provide initial insights into commissioned work.

As a result, students not only acquire the theoretical foundations of individual subjects, but also immediately familiarise themselves with the direct application possibilities of the acquired knowledge.

This enables intensive and long-term learning. Through the extensive practical work, students not only gain a great deal of experience but also valuable documentation of their skills in order to be prepared for application phases for internships or jobs.

WAM graduates are all-rounders with specialised knowledge and are therefore not only familiar with the theory and practice of a specialist area, but also with the entire work process in the respective target industry.

You can find out how the degree programme is structured here.